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Preview Factors Affecting Electronic Word-of-Mouth on ... - IBIMA Publishing pdf file

Dec 28, 2015 ... usage behavior of electronic-word-of-mouth (eWOM) on social ... positive effect on perceived usefulness of eWOM on SNS. ... its ability to build social networks of trust. ... power of eWOM in building brands and developing brand loyalty ..... developed measurement scales with satisfactory reliability for.

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