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Scent Marketing:: The Effectiveness of Complex vs. Simple Scents by Patrick Leimgruber — Free PDF — Page 28

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2The Effect of IT Hack Announcements on the Market ... - Sites@Duke
1 After graduating from Duke, the author will be working in investment banking for Bank of America Merrill. Lynch in New ... based on the type of data lost and market capitalizations of the breached firms were used to ..... Wyndham Hotels. Date....

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3The effectiveness of social networking in marketing - International ...
In the social network category various social networking sites are included such as. Facebook ... Examine the influence of marketing in social networking sites in the ...... to direct marketing‟, Direct Marketing: An International Journal, vol. 3...

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4The Effects of Emotional Marketing on Consumer - Journal of ...
purchase decision, companies employing emotional marketing should; a) focus on ... factors of brand recall, brand recognition and perceived quality of product. On the ... advertisements usually contains high impact stimuli appeals that generate stro...

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5The Effects of Guerilla Marketing on Gen Y's Purchase Intention - ijtef
Aug 19, 2015 ... of guerrilla marketing in Vietnam and managers, especially ... marketing was first born for small and medium sized ... D. D. Tam and M. N. Khuong are with the School of Business, ... towards the ads, the brands and increase purchase in...

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6The Effect of Social Media Marketing Content on Consumer ... - MISRC
We use this large-scale database of content attributes to test the effect ..... advertising is a dynamic problem and a dominant role of advertising is to build ..... Figure 7 presents the average number of Likes and comments by content attribute. .....

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7The Effect of Market Structure on Pricing Efficiency - Sites@Duke
investment marketplace good for testing market efficiency. Many have ... Sports betting markets provide an excellent opportunity for testing market efficiency. ... While most investors attempt to assess the value of a security ... the score with a &#x...

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8The Impact of the Effectiveness of a Buzz Marketing Campaign on ...
Jan 20, 2013 ... develop a "word of mouth" with a large population focused. According to Billon and Tardieu (2002), buzz marketing is based on word of mouth creating a buzz around a product, service or event. ..... 'The Anatomy of Buzz:....

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9The Effectiveness of Art Museums Marketing Late Night ...
ii. Dedication. To Grandma Gert, whose check religiously arrived on the first of .... Young Patrons Groups: Their Goals and Effectiveness as Audience Builders of ......

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10The Emergence of Complexity - Universität Kassel
Because life is the major source of complexity on Earth, and the develop- ment of life ... emergence of nearly all complex systems, including science itself. Whereas ..... derson said [2, 151] : “The ability to reduce everything to simple funda...

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11A Comparison of the Effectiveness of Scent Lures on Attracting ...
Dec 1, 2011 ... Sandoe, and R.R. Swaisgood. 2010. The encyclopedia of applied animal behaviour and welfare. Wallingford, UK: CABI. 413. Moruzzi, T.L., T.K. ......

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12The Effects of Color on the Moods of College Students
This research aims to discover the psychological effects of colors on individuals, using the students' union complex in a university ...... Color psychology and color therapy: A factual study of the influence of color on human life. Whitefish, MT:...

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13Superman vs. BAD Man? The Effects of Empathy and Game ...
This includes the level of identification with game characters, and players' ... As was expected, playing the comic hero Superman led to more prosocial behavior ( i.e., returning a lost letter) than playing the evil villain Joker. A similar ... react...

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14The Effects of Cross-Cultural Training on Expatriate Assignments
The demands of market globalization find many business managers operating in ... necessary for effectively working overseas through cross-cultural training ..... relationships and communicating with the local co-workers, while individual job .... home ...

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15The Impact of Technology on the Entertainment Distribution Market ...
Dec 11, 2015 ... MARKET: THE EFFECTS OF NETFLIX AND HULU ON CABLE ..... owned by major television conglomerates including Comcast, 21st Century....

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16The Emotional Shopper: Assessing the Effectiveness of Retail Therapy
4 While You Are Shopping: Assessing Retail Therapy Effective- ness from a Behavioral ..... Journal of the Academy of Marketing Science, 35 ... Press, New York, NY, 2nd edition, 2014. J. J. Gross ..... Inside of the Mind of the Shopper. Wharton ......

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17The Effect of Population Level Learning on Market Entry: The ...
1885-1981 show support for historical asymmetry ..... cyclopedia of Motor Cars ( Georgano, 1982), the ... (Baldwin, et al., 1987), The Complete Guide to ... present ), so dummy variables control for these pe- ..... The Encyclopedia of Motor-....

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18Fallacies of Global Unregulated Markets: The Case of ... - IEIM-UQAM
linked to the process of globalization and its effects on the structures of the world ... review the changes that have led to the emergence of global unregulated ... in the telecom sector, a sector that, perhaps with the financial sector, is one of the ...

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19Estimating the Effects of Adverse Selection in Used Car Markets
Nov 14, 2005 ... on vehicle repairs and is based on Consumer Expenditure Survey data, .... In section 6, I analyze vehicle maintenance and repair .... First, except for vehicle mileage and age, this specification fails to ..... and include as control va...

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20The effects of knowledge management on innovative ... - EconStor
Keywords: knowledge management, innovation, matching estimator ..... In her work, Darroch (2005) criticises the lack of literature explaining what effective ...... Technological, Market and Organizational Change, 2nd edition, John Wiley &....

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21The Effect of Option Transaction Costs on Informed Trading in the ...
based on directional informed trading and option transaction costs earn monthly ... (specifically, stock options), traded in the United States and abroad.1 In ... The focus of our study is the price discovery process around earnings .... volume (the ...

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